So let me explain what I mean lets say I get contacted by CanadianFries.com and they want me to increase there rankings for the keyword “Canadian Poutine”.  Now I have gone and met this client and they realized that I am quite young which made them a little uncomfortable that I will be controlling thier online presence.  So I have agreed to a test run of their SEO campaign to get “Lightening fast speed rankings” to prove that I know what I am doing.  Lucky for me CanadianFries.com has been around since 2001 and they have a natural flow of about 10 links that are pointing into their site.

Here is the easiest part of SEO that is so simple but often gets overlooked and brings the fastest results.  All you have to do is analyze those backlinks using a backlink tool then sort it by pagerank (not the best metric to measure relevance but its better then nothing) actually better yet download the SEOMoz toolbar and use MozRank as the metric to measure the quality of your backlinks.  Now that you know who’s linking to you go to the website showing any pagerank or mozrank and go to their contact us section.  Find their email and quickly send off an email such as the following to them.

Hello Name or Website Name,

I am the Webmaster at Canadianfries.com  and I noticed your linking to our website on this page URL.  We are attempting to improve our rankings in the search engine’s and was wondering if you could do us a big favor.

Can you change your link to link to us with the text “Canadian Poutine” and point the link to this page http://www.canadianfries.com/poutine instead?

Thank you so much,

David Horne,

Web Developer - CanadianFries.com

Ok so the above email works great usually I see 70%-80% success with this sort of email.  Mostly because its honest and the people who are already linking to you are usually friendly with your site and more likely to reply.  Also something to note is many people will reply back with the request that you link back to them also if your not already doing so, so be prepared for that.

I was able to take a website from page 3 of the SERPS to page 1 in the 3rd position in 2 weeks with about 1 hour of work using this method for a decently competitive search term.  Also the good news is that this doesn’t trigger Google’s mass link increase filter because you already had all these links your just retargeting the link fuel.

IMPORTANT SIDE NOTE!!!!

One penalty to be concerned about here is over-optimizing your backlink profile.  This means that if all your links say “Canadian Poutine” you will probably get penalized you need to make it look natural have a few that just say “click here” or some that say “Poutine in Canada” mixing in variations of your keyword not only looks natural to the Search Engines but also helps you increase your reach across longtail search terms.

Tell me what you think of this method and if you agree or disagree that it is the fastest way to see quality rankings for competitive search terms.

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Was this useful to you if so please comment and subscribe to my RSS Feed! I will answer any questions you have.

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I will show you how to quickly and effectively judge the difficulty of ranking for keywords and the variables to focus on in Google when establishing a keywords difficulty level.

I have tested this keyword analysis method many times in the past and it has proven time and time again to be successful so now I’m sharing it with you!

Hey guys please leave some comments tell me what you thought of the video, what you liked/disliked and if you did like it subscribe to my RSS already!

Latest Work: Oshawa Homes For Sale

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Tons of SEO’s claim that by simply changing their title tag they have moved from the second page to the first page or seen other substantial SERP (Search Engine Result Page) movement. The proper title tag is truly a tough task because we never know what search engines want or what their looking for.

What we do know is that if this on page element is done correctly you can seriously change your rankings.

First thing is first you need to know what your keywords are for you website and how much search traffic they drive. Use Arron Wall’s Keyword tool located here.

Then once you have found your keywords you use around one or two of your main keywords in your page title. Now this is important ONLY USE YOUR KEYWORDS IF THEY FIT AND THEY READ PROPERLY TO A HUMAN!

Anyone can argue that the better placed your keywords are (its argued that the closest your keywords are to the front of the title the better your rankings) the higher rank but whats the point if you make an ugly search engine directed title that no human would click on because its not appealing.

Here are some examples using “Red Shoes” as the keyword:

Good:

• Buy Red Shoes | Affordable Red Shoes | RedShoe Company

Bad:

• Red Shoes and Red Shoe and Red and Shoe Red Shoes Fast Red Shoes Cheap

I think you can see why one is good and one is bad but you would be amazed at how many people starting out at SEO will just stuff their page titles with keywords. It wont help you at all I promise.

Another important factor is that every page should have its own unique title.

So for example you have your main page for red shoes and you use the good example above then you have page they can click a link to describing the red shoes.

The title should be something like this:

Description of the Red Shoes | RedShoe Company

It is important also to remove any unneeded constructor words in the title. These words are “and”, “or”, “&” it is better to simply use a “|” or “-”. This is because the less words in the title the less your keywords are competing with other words and the shorter your title is.

One of the most critical and one of the most overlooked practices when it comes to title tags is the Use What Already Works Method! It’s simple you guessed it just use whats working for the number one ranking site for your site but rewrite it in a different fashion with similar components.

Do not just copy the site that will make people mad and honestly there is no reason for it!

Heres an example for the keyword “Computer Parts” the first three titles in the results are:

1. Geeks.com - Computer parts, Laptop computers, Desktop computers …
2. Newegg.com - Computer Parts, PC Components, Laptop Computers …
3. TigerDirect.com - Computers, Computer Parts, Computer Accessories …

Are you seeing some sort of trend here? Maybe make your site something like this if your targeting computer parts:

• Company Name - Main Keyword, Secondary Keyword, Secondary Keyword

See now that would be the perfect title tag for the websites geared at computer parts but the most important thing to understand is that it’s different for every keyword or market. Sure this works for computer parts but I guarantee you other markets or niches have different formats of title tags.

When it comes to on page SEO your goal is to mimic the leading number one result and then surpass it in the off page SEO to gain the first place position for that keyword. It’s simple but it works!

Here are some other posts on Title Tags:

• Importance of Title Tag for SEO
• Title Tag Copywriting Tips for Newbie SEOs
• SEO Tips for your Blog

Please leave a comment with your opinions!

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Listed below are the FREE SEO Tools that I and YOU can’t LIVE without!:

• Rank Checker: This is an exceptional tool similar to the tool you can find with SEO Elite but the great thing about rank checker is its free! Rank checker allows you to enter as many URL’s as you want and check to see where you are ranking for your targeted keywords in the major engines. You can check Google, Live, Yahoo and what makes this tool go from amazing to exceptional is you also can check localized search i.e. Google.ca. Gotta love SEO Book Arron Wall is the man!
• SEO Book Keyword Suggestion Tool: What can I say SEO Book did it again I use the SEO Book Keyword Suggestion Tool everytime I do a competitive analysis of a keyword or am working a up a proposal for a new client. Seo Book’s Keyword Tool allows you to quickly find what keywords you want to target and the estimated search volumes for major search engines on a daily bases. Seriously bookmark it you need this.
• SEO For FireFox: Is another crucial tool for SEO you need it because it puts crucial SEO data right in the Search Results when its enabled. It allows you to see variables such as a websites Page Rank, Age, # of External Links, Cached date, Compete.com Uniques, and the list goes on. Trust me if you are looking for a quick way to evaluate a keyword and the difficulty of ranking for a keyword you need SEO For Firefox!
• Backlink Analyzer: This is a pretty neat tool I found recently similar to the tool you can find at SEOMoz it allows you to quickly analyze wither or not a link is worth getting from the domain you fire into it. Remember these are suggestions and they only use available data to analyze the site but you should really do things be hand when evaluating a sites link worth. Still a great FREE tool to use!
• On Page SEO Analyzer: Same website also a cool tool. This is more for analyzing your sites on page elements and tweaking them for improvement. You need to be skeptical of tools like this because to fire out perfect scores you probably would be over optimized so don’t worry about getting 100 out of 100 just make it comfortable for a human and comfortable for a search engine.
• SEO Fight Tool: Ok fine maybe you can live without this one but still its pretty cool. What it does is takes multiple variables and compares two sites to help decide which site out SEO’s the other! Sure its not essential but if your competing for a keyword and you want to ballpark how much better the number one site is compared to you. Use this tool to check that out!
• SiteMap Generator: Wow was I happy when this tool came out I can’t tell you how much time and effort this tool has saved me. It simply generates you a free html and xml sitemap with all the pages you have (up to 500 free) so you can post it to your site as your sitemap. Definitely a must have for SEO it gives the search engine spiders a map on how to crawl your site fast. This is important because if you give the spiders a guide they will always cache the right sites in the right priority.
• Crazy Egg Heat Map: This is a really cool tool that once registered (free btw) allows you to track user behavior on your site. You can view a heat map of where users are drawn to on your site and cluster maps of clicks. This may not be SEO related its more for conversion purposes but its really cool and you cant deny that!
• Keyword Rich Domain Name Generator: Domain names are hard to figure out and hard to make this tool allows you to try and figure out a good domain name that has your target keyword in it. Once again use with caution there is nothing more stupid then getting a domain name like my-keyword-is-in-this-domain-name-its-way-to-long-to-help-me-at-all-with-seo.com see not exactly appealing really you should only have one hyphen max in the domain.
• SEO Quake: Well its basically the same thing as SEO for Firefox with a few different features. I have both because seo quake works for google blogs also and a few other things that SEO for FireFox does not. The good thing about SEO Quake is that it allows you to organize your search engine result page (SERPS) by multiple values. For example you can organize the page by pagerank. I dont think I need to explain it much more you can use either one of the tools personally I use both SEO For FireFox and SEO Quake depending on the situation.

Of Course if your looking for all of these features built into one handy desktop application you can’t go wrong with SEO Elite it allows you to do all the things listed above (minus the crazy egg and sitemap) and much more. I have SEO Elite and for me its paid for its self at least 100 times with time its saved and new clients I could take on if your serious about SEO you will Get SEO Elite.

Here is a some other Blogs that Made a List of SEO Tools:

• http://arcagility.wordpress.com
• http://blog.webdistortion.com
• http://www.paulsonmanagementgroup.com
• http://www.improveyourinternetmarketing.com

What tools do you use? Post on the comments and if there good I will gladly add them to the list!

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My name is David Horne I am a young web developer with roughly 6-7 years of web development and involvement under my belt. I started learning SEO about 2 years ago and ever since then I fell in love with the results and money there is in the SEO field.

I subscribed to many SEO blogs and resources but something always struck me as annoying and frustrating. I could never just find the information I was looking for! I wanted information that I could easily understand in a common sense fashion that was strictly about SEO techniques and methods that I could put to use right away.

It seemed every major SEO blog was either talking about SEM conferences or meetings or google politics. Every once in a while you got a post that would actually be useful but you had to dig through all that stuff which I consider junk.

So after a lot of digging and a large struggle I did learn how to do SEO and how to get fantastic results. Let me just say though it was no easy task. The industry is so fresh that the resources out there are scattered and scarce when it comes to detail. I figured it was because why would successful SEO’s want to teach future competitors how to do their job as good as them. Don’t get me wrong I understand this but when the web is as big as it is and there are so many websites and businesses that would benefit substantially from SEO I felt well why the hell not teach other people how its done, one of the biggest reasons I love SEO so much is because of the competition.

So that’s my story and that is why I made this blog. I look forward to writing a ton of useful information that you can put to use today and don’t expect to see all that garbage that goes on with other blogs on this blog!

One last thing subscribe to this blog I promise you wont regret it.

Thanks for reading in advance!

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