The page title or title tag is arguably the most important on page element for SEO.

Tons of SEO’s claim that by simply changing their title tag they have moved from the second page to the first page or seen other substantial SERP (Search Engine Result Page) movement. The proper title tag is truly a tough task because we never know what search engines want or what their looking for.

What we do know is that if this on page element is done correctly you can seriously change your rankings.

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